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Tag: LiangJun_43f2fc698d41957585bf8ce2abdfc7ad

LEGO\’s CCO sheds light on toy giant\’s success in China

wangxiao06/20/20230

As the toy industry evolves, LEGO has successfully navigated shifting consumer trends for over 91 years. The Danish toy company\’s Chief Commercial Officer (CCO) Colette Burke talks to CGTN\’s Dai Kaiyi

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